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The launch of the report “Migrants as Messengers – The impact of peer-to-peer communication on potential migrants in Senegal” took place at IOM Headquarters in Geneva on 10 September 2019. The scientifically rigorous impact evaluation provides evidence on the impact of peer-to-peer awareness raising on informed and safe migration choices among potential migrants in West Africa. After presenting the results of the impact study, representatives from various international organizations discussed their experiences in advancing the evidence agenda within their respective fields.